With an extremely diverse climate, regular rainfall, abundant solar energy and nearly 13% of the world’s drinking water, Brazil still has 90 million hectares of untapped fertile land and in 10 years it will become The most agricultural country in the world, according to the PwC 2013 report. Recent advances in the development of new technologies have given it the title of the strongest economy in Latin America. Currently, the country implements a fusion between technologies and agriculture. New technologies have indeed improved agribusiness, particularly in the equipment, seeds, fertilizers, pesticides and ethanol industries.
Brazil’s important contribution to global agro-industry is indisputable. It is the world’s largest producer and exporter of coffee, sugar and orange juice and is well positioned in the production and export of soya, maize, ethanol, pork, beef and Poultry (chicken). Today, agro-industry accounts for 22% of Brazil’s GDP, 1/3 of employment and almost 40% of exports. This is Brazil’s fastest growing sector in the last decade. Among emerging countries, Brazil has the largest agro-economic potential. Forecasts are that this segment will grow by 40% in the next 10 years (PwC 2013). This promising scenario attracts the attention of foreign entrepreneurs and stimulates Brazilian agro-industrial players to develop globally.